A unique range of market insights

Select an area to find out more about a specific service we offer.

Full FBF database access

Online access to the full Fund buyer Focus database – either the complete 10-country data-set or single selections – enables bespoke analysis and tracking of both current and historic trends across the whole asset management universe. A unique view of the marketplace perceptions of over 400 fund groups as scored by key distributors.

  • Deep detail on perceived expertise
  • Buyers’ reasons for brand preferences
  • Close analysis of new business selections
  • Service level scoring

Fund Radar reports

Online, authoritative, innovative monthly analysis of European fund market trends and cross-border business development. Fund Radar gives you a multi-layered perspective on the investment direction of Europe’s fund buying community.

  • Early identification of trends
  • Trend forecasts
  • Individual countries’ market focus
  • Distribution overview

FBF Feedback

Online access to the comments made by over 900 major fund buyers each year in an ongoing programme of interviews with Fund Buyer Focus. The inside track on what fund selectors are thinking about your funds, your competitors’ funds, and marketplace hopes and fears.

  • Authoritative insight into influential opinions
  • Market views of drivers of change
  • Evidence of the market’s main concerns
  • Marketing and sales intelligence


The directors of FBF have more than 50 years’ combined experience of monitoring, and participating in, the development of fund markets. Consultancy services designed to help fund management groups develop their strategies for gathering assets in Europe’s diverse markets are available either as an addition to other FBF products or on a bespoke basis.

  • Bespoke reports on market entry
  • Individual analysis of brand positioning
  • Intelligence on product development
  • Customised distribution studies

FBF Benchmark Reports

A customised series of quarterly tracking reports, combining Fund Buyer Focus research with AUM and net sales market share studies. A completely independent view of how your major clients perceive you and your closest competitors.

  • Tracking brand recognition
  • Most selected fund groups, quarter by quarter
  • Current intelligence on marketing and communications
  • Rankings of sales and account management performance


A unique hard-copy annual report on the top 50 asset management brands across Europe. Brand profiles and brand rankings reveal the role and impact of brand in the asset management arena.

  • Top 50 cross-border brand rankings
  • Top 20 boutique brand rankings
  • Top 10 brands by country
  • Top elements of brand

Questions? We’d love to chat.