Increased competition, regulation and more discerning fund buyers have raised the bar for the asset management industry – a strong, relevant brand is vital for asset-gathering success. In a record-breaking year of new business for the industry, the latest FB50 rankings reveal the brand winners, losers and rising stars.
FB50: not just a ranking, it’s the industry standard
Now in its 7th year, FB50 is the most comprehensive annual study of the top 50 cross-border asset management brands – and emerging boutique stars. Calculated from the independent feedback of 70% of Europe’s 3rd party fund selectors the FB50 analysis represents the true voice of the market. These selectors control over €3trn of accessible assets, so they are worth listening to.
Increasingly used as KPIs of choice, FB50 rankings help fund groups looking to consolidate or grow their pan-European footprint. The report is also a key resource for fund selectors’ research, distributed to over 1,000 selectors interviewed each year.
For rapid access to the numbers and analysis that matters most to your business, FB50 now offers an interactive digital interface. The interface will allow you to interrogate the data and download content in a PDF format, enabling you to compare fund group profiles at a glance and to analyse the success factors behind the top 50 brands by using filters for:
Added value reporting and insight
Following the popularity of last year’s programme, we’re again offering an additional consultancy package to help subscribers take steps to improve their brand’s standings.
digital companion to access, filter & compare results
of Europe's 3rd
party buyers influencing
accessible assets under management
selectors interviewed each year
Your latest brand ranking and what influences your brand score with fund buyers
The power of brand in the fund selection process and how you compare with your competitors
How you can optimise your brand with Europe’s most influential intermediaries
Benchmark your brand perception against your competitors – in detail
Identify the strengths and weaknesses of your brand in the eyes of fund selectors
Accelerate your brand building and recognition with Europe’s most influential fund buyers
Make your brand work harder
Discuss and explore your brand’s performance in depth – by market, by channel and by attribute. Understand what is behind the scores and take action to improve your ranking.
A 2-stage programme led by Christian Barnes, MackayWilliams’ Brand Strategy Consultant:
How you are scored and what this says about you; patterns, trends and anomalies
An analysis of your brand’s performance against your (chosen 10) peers. Review of all brand attributes across 10 European markets with historical checks and use of selector feedback as available. The analysis will consider the brand attributes that make up FB50 performance rankings plus selector perceptions in ‘harder’ metrics including New Provider Choice, Pricing & Cost and Product Quality. It will bring data into play that is otherwise inaccessible to FB50 subscribers.
Presentation and discussion
Approximately one hour working session with your team, running through the analysis and discussing areas of both trend and anomaly, considering reasons behind good and poor scores and respondent comments.
Brand Strategy Consultant
With 30 years’ brand and marketing experience in the Financial Services industry, Christian brings strong insight and strategic analysis to MackayWilliams’ fund selector research. After earlier career brand assignments with the likes of Perrier and Procter & Gamble, he has worked with banks, asset managers, life offices, intermediaries, lawyers and accountants of all shapes, sizes and standing, in the UK and internationally. In an increasingly uncertain future, Christian has clear views as to how providers can establish and leverage their brand credentials to grow their businesses.
£8,750 (€10,500) + VAT where applicable(discounted to £5,500 (€6,600) + VAT where 2018 report has previously been purchased)