Are you nurturing your brand?

Market volatility, pricing pressures and regulatory disruption combined to make 2018 a challenging year for asset management groups in Europe. Fund buyers are becoming more discerning, and, in Europe’s crowded market, price and performance are no longer sufficient differentiators. A strong and empathetic brand is now vital for asset-gathering success.

FB50: not just a ranking, it’s the industry standard

Now in its 8th year, FB50 is the most comprehensive annual study of Europe’s top 50 cross-border asset management brands – and emerging boutique stars. Calculated from the independent feedback of Europe’s most influential 3rd-party fund selectors, the FB50 analysis represents the true voice of the market. These selectors control over €3trn of accessible assets, so they are worth listening to.

Increasingly used by Europe’s leading asset managers as KPIs of choice, FB50 rankings guide fund groups looking to consolidate or grow their pan-European footprint. The report is also a key resource for fund selectors’ research, distributed to around 900 buyers interviewed each year.

Digital companion

For rapid access to the numbers and analysis that matter most to your business, FB50 offers an interactive digital interface. The interface allows you to interrogate the data and download the content in PDF format, enabling you to compare fund group profiles at a glance and to analyse the success factors behind the top-50 brands by using filters for:

  • Brand attributes
  • Local market strength
  • Assets under management
  • Changes in Total Brand Score

Digital companion

  • Independent assessment on each top 50 brands
  • Comments and quotes from fund selectors
  • Brand profile charts enabling group comparisons
  • First sight of results, in advance of hard copy publication

FB50 results based on

  • Robust and tested methodology established over 8 years
  • Analysis from independent industry experts
  • Opinions of over 900 key fund selectors in 10 countries
  • Measurement of ten brand attributes
  • Local market strength

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What's inside

Our report will help

Report packages

FB50 Report options

  • Single printed edition: £2,200 (€2,640) + VAT where applicable. Available 1 April 2019
  • Electronic, interactive edition (including two hard copies)*:
    £3,400 (€4,080) + VAT where applicable
* Published 18 March 2019, two weeks in advance of the hard copy, it includes a downloadable PDF version of the report, access to the interactive platform and a global licence to redistribute to colleagues working within your company or corporate entity.