Market volatility, pricing pressures and regulatory disruption combined to make 2018 a challenging year for asset management groups in Europe. Fund buyers are becoming more discerning, and, in Europe’s crowded market, price and performance are no longer sufficient differentiators. A strong and empathetic brand is now vital for asset-gathering success.
FB50: not just a ranking, it’s the industry standard
Now in its 8th year, FB50 is the most comprehensive annual study of Europe’s top 50 cross-border asset management brands – and emerging boutique stars. Calculated from the independent feedback of Europe’s most influential 3rd-party fund selectors, the FB50 analysis represents the true voice of the market. These selectors control over €3trn of accessible assets, so they are worth listening to.
Increasingly used by Europe’s leading asset managers as KPIs of choice, FB50 rankings guide fund groups looking to consolidate or grow their pan-European footprint. The report is also a key resource for fund selectors’ research, distributed to around 900 buyers interviewed each year.
For rapid access to the numbers and analysis that matter most to your business, FB50 offers an interactive digital interface. The interface allows you to interrogate the data and download the content in PDF format, enabling you to compare fund group profiles at a glance and to analyse the success factors behind the top-50 brands by using filters for:
Your latest brand ranking and what influences your brand score with fund buyers
The power of brand in the fund selection process and how you compare with your competitors
How you can optimise your brand with Europe’s most influential intermediaries
Benchmark your brand perception against your competitors – in detail
Identify the strengths and weaknesses of your brand in the eyes of fund selectors
Accelerate your brand building and recognition with Europe’s most influential fund buyers
Incorporate brand progress into corporate KPIs