Building communications with the old and the new

24 November 2014

Continuing o from last month’s sales and account management theme, Fund Radar this month reviews fund buyers’ rankings of two contrasting and complementary communications methods: face- to-face delivery – via events – and the relatively new approach of social media. In recognition of the growing array of tools and channels at fund groups’ disposal when conveying their work, Fund Buyer Focus started tracking selectors’ views on these activities in late 2013. Here, we reveal the top five managers in each of the two categories.

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